Tag: social media

4 keys to your author social media strategy

lindaktaylor1 Comment

As much as I talk and teach about social media, I have rarely written about it on this blog. Turns out, 2015 was the last time. In rereading that post from nine years ago, I see that it stands the test of time. While social media constantly changes, some things stay the same. One thing that is the same:

If you want to get your book published, you need to be out there on social media.

So how do you build a social media strategy? I know many of you struggle with this. But every publisher or agent will tell you that it is vital that you have a presence on social media. Let me help you get over your distress and offer four key points.

1. It’s not all about you.

That’s meant to make you feel better. Being on social media as a writer means the privilege of engaging with your “tribe” (a Seth Godin term), the community of writers — and not just writers, but writers writing in your genre, published and unpublished, local or around the world. On social media you find and follow those people. It has never been easier to connect with your favorite authors and with other likeminded writers working in the trenches. Seriously, we need one another.

Make your social media about those folks. Celebrate their successes. Read their books and learn from them, then share them on your social media, write reviews, be excited. Point to others, not at yourself. The more you do this, I guarantee you’ll begin to build a network of people around you who will support you when your time comes.

2. But you should also share about you–authentic you.

But at the same time, you need to let people see a window into your world. You’re not just lurking over in their world while presenting a blank slate about your own. That’s hardly helpful because the whole purpose is to join these networks of people. So let them know you a little. But be you. Be authentic.

Share about your writing process: was today a great day of writing? Why or why not? What works best for you? Share about what you’re researching and learning. All writers know the rabbit trails we can get on when we’re researching information on the internet. What new pertinent (or not) information did you learn today? Then you can get a little more personal.

Pinky is not helpful at all.

You don’t need to go overboard, but do know that people are interested. Talk about how your cats are not helpful. Pets are always safe and fun, especially if you don’t want to share family photos or information. Fine, just stick with your writing. I would advise you to stay out of politics unless that’s what your book is about. Just stay on brand. You can do all of these whether you’re blogging or posting on social media.

3. You don’t need to be everywhere.

You can’t do every social media platform and do it well. After all, you have a book to write and, I assume, probably a million other things going on in your life. You should be on the platforms you’re comfortable with and where your readers are. I would advise that you have a website, because that is your own piece of real estate that all of your social media can point back to. This is where you have your author photo and bio and your blog (and yes, you need a blog so it can showcase how you write and that you can indeed write).

From there, perhaps you just want to do Facebook. Or Goodreads. Or Pinterest. If you’re writing YA, then you need to be where the young people are, which is probably Instagram. Study how to use these platforms well. Find your favorite authors or writers you admire and see what they’re doing on these platforms to give you ideas.

4. Post and engage consistently.

This ties back to the “if you want to get published” theme and the “you can’t be everywhere” idea. You may despair that you haven’t been active for a long time or you don’t have many followers. That’s okay. Start back in again, and then create a weekly schedule that you can keep up with. It has to work for you or it won’t work.

Perhaps on Monday you’ll share on Facebook about something you learned in your research. On Wednesday you’ll post on Pinterest some photos you found about the time period of your historical fiction. On Friday, you’ll share the link to an article you read that was pertinent to your book’s topic. On Saturday, maybe a Canva-created quote from your book.

Then, as people engage with you, engage with them. While many social media experts will talk about how you need X number of followers to even be considered for publication, that’s not true everywhere. If you’re building a following and engaging with your followers, if you’re actively and consistently posting on brand, if you’re showing yourself as winsome and creative and someone any publisher would love to work with, well, you’re doing it exactly right.

Realize you’re building relationships. That’s the most important thing you can do as you build your social media and create your author platform. It’s not all about you. You don’t have to become an internet influencer posting selfies all day. In fact, that’s the opposite of what you want to do. Focus not on yourself but on your tribe and your readers. Put good content out there that will be interesting and helpful to them.

Be you. Be there. Enjoy. Drop your blog link or social media handles below so I can follow you!

What’s your author brand?

lindaktaylor4 Comments

I teach a class called Social Media Strategy at Taylor University. It’s a required course for my Professional Writing majors, although I usually get a plethora of other majors taking the course as well.

It’s purpose? In the first half of the semester, I help students navigate social media personally (more in another post about the second half of the semester). While many are active on social media, most students don’t know how to be strategic in beginning to think of themselves no longer as “kids” or even “college students” but as professionals seeking internships and jobs.

Since 67% of employers use social media sites to research potential job candidates, my students need to up their game. This class gives practical hands-on skills and encourages students in wise use of social media in all areas.

One of the first things we do is create a website. Each student uses a free platform (no $ or coding required) in order to nab their own piece of real estate on the internet. Their other social media then will branch out from this hub. But this is where it begins. This is where they showcase their brand and then build consistently on it through all their other media.

What do I mean about “brand”? When you think about a brand, you think about, for instance, McDonald’s arches—and then you immediately have some kind of emotional reaction tied to their branding of families coming together to eat, or eating in the car on road trips, or how that burger tastes the same whether you’re in Marion, Indiana, or Paris, France. Let me let Erik Deckers and Kyle Lacy, authors of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, explain this: “It’s an emotional response to the image or name of a particular company, product, or person” (6). So, when you think about yourself as a brand:

Branding yourself means that you create the right kind of emotional response when someone hears your name, sees you online, or meets you in real life. The “right” kind doesn’t mean being someone you’re not. It’s your personality, your voice, your interests, your habits—everything about you that you want people to know. The information you show to other people, the things you say, and the photos you post should all fit within the theme of your personal brand. (7)

For instance, in the first iteration of my website and blog, I wrote devotional thoughts. A later version was about moving from the city to the country and the attendant adventures (like the time our rooster attacked me from behind and jumped on my back). Those were fine, and I still have those blog posts in my current website under various categories.

But what is my brand? What am I most knowledgeable and passionate about? What should I be writing about? What do I have to offer into the world?

For me, it’s anything having to do with writing, editing, and publishing.

When I figured that out, that made all the difference. This gave focus to my website and my blog topics, and it helped me understand how to use my website and social media more strategically.

Deckers and Lacy suggest asking yourself, “What do I want to be known for? What qualities do I want people to associate with me? What is the first thing I want to have pop in their heads when they hear my name?” (7).

As my students realize that potential employers will be seeking out their social media (which we clean up) and will find their website, this is where they can express themselves as future writers, editors, PR professionals, journalists, filmmakers, etc. This is where they show that they aren’t just one of many students graduating from college in their chosen field; this is where they show how serious they are about what they’re learning, and this is where they show their uniqueness, how they are “purple cows,” standouts.

Their website is a powerful tool. They will continue to change and adjust, as I did, but I’m counting on them being able to impress their future employers because they are more than just a name on a resume. They are interesting people with their own stories.

This is their brand.

Writers, what’s your brand? What are you known for? How might you build your website to showcase that?

More on social media usage for writers in upcoming posts.

Midwest Writers Workshop–Day 2

lindaktaylor4 Comments

It’s the middle of day two of the Midwest Writers Workshop here in beautiful Muncie, Indiana.

Writers are scurrying from pitching an agent to a social media tutoring appointment to their next session from one of our amazing faculty to a manuscript makeover appointment to finding a bathroom to grabbing a snack to checking out the book table to heading to yet another session.

And that’s what it’s all about. Learning more about the craft that we all love.

We’re all here supporting one another as writers. Some with published books. Some with dreams of publishing. All with a passion for words.

That’s why I love it.

This place reeks with people who love words and writing. We’re all geeks sort of geeking out over words and how to put them together. This place reeks of geeks.

And it’s awesome.

There are lots of writers conferences, and I’m a strong proponent of all writers attending a conference for the continued training, support, and encouragement from other writers. I’m new on the planning committee for the Midwest Writers Workshop (we’re celebrating 40 years with this conference), and I’m amazed at how this team pulls together to make a great conference happen.

This year, Cathy Day and I worked together with some savvy Ball State students. Several of the students are acting as assistants for the five agents who are taking pitches, and the others are working in the social media lab giving one-on-one tutoring advice in the art of social media (websites, Twitter, Facebook pages, etc., etc.). Here’s a photo of our social media lab:

The social media lab with one-on-one tutoring about social media for writers
The social media lab with one-on-one tutoring about social media for writers

I’m sitting in the social media lab listening to the students talk about how great the attendees are, how they feel like they’ve both been able to teach something to their clients as well as learn something from them, and how they’re enjoying connecting with other writers. We’ve built in time for the students to attend a couple of workshop sessions as well.

We’re all in this writing life together.

And we’re having a perfectly awesome time.

You ought to think about attending next year!

5 Pledges of Literary Citizenship

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In the grand tradition of “last lectures,” Cathy Day posted a note to her students on the Literary Citizenship blog at the end of her class this semester. It’s not really a final lecture since the class will be taught again for another group of fortunate students; the post is more of a wrap-up of everyone’s accomplishments.

And for me who got to sit in on the class this semester, it was a way to think about who I am in this literary world.

istockphoto
istockphoto

I took the challenge and revised my blog to focus on my literary life, and I invited you to join us on the journey as I learned what it meant to be a good literary citizen. Bottom line:

Be interested in what others are doing.

I was doing that, but not in a visible way. Now I “like” and comment on blogs. Now I follow Facebook pages of literary magazines and authors. Now I link to other people’s blogs. Now I’m finding people on Twitter who are as passionate about editing and proofreading and good grammar as I am. Now I write notes to authors I appreciate and thank them for inspiring me.

I learned to write about my passions. I decided to focus on areas of editing and grammar, with nods to all kinds of other topics (it is my blog after all). It was great to stake out a territory and then look around for folks already there and join them.

I learned some technical things like how to tag and categorize posts (yes, I CAN talk about things other than grammar) and how to better use Twitter. I learned about book reviewing.

And I’m finding my tribe.

As any great teacher will, Cathy challenges her students not to stop now that the class is over. This is about building a literary life, after all. At the end of her post on the Lit Cit blog, she challenged us with a few questions. I encourage you to think about them for yourself, but here are my pledges of citizenship in the literary world:

I pledge to continue to blog on a regular basis and to share with my readers great books, bloggers, articles, and ideas (yes, and even great grammar!). At times, I’ll write about what I’m doing, but that’s not the focus. It’s not all about me (that’s just true on so many levels. Wow . . . wouldn’t our world be a better place if we all adopted that mantra?).

I pledge to write a personal note to someone at least once a week to thank that person for his or her contribution to the literary world.

I pledge to keep finding, following, and connecting with folks in my tribe. And then I’ll talk about them so more people can know them.

I pledge to be continually interested in what other people are doing.

I pledge to talk about literary citizenship whenever and wherever I can. It’s that important.

Have you pledged citizenship?

Being Connected

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As writers in community, it stands to reason that we need to be able to find one another. Part of the beauty of the Web is that we are all connected—or can be.

Back in the old days—you may remember, before the Internet, before computers, back when an electric typewriter was an awesome invention—we didn’t have access to our favorite writers. If we wanted to write to them, we sent a note (yep, it had to be with a stamp and everything—if you read last week’s blog post, you’ll see that you can indeed still do that) and probably never heard back. Everything was done on hard copy and by mail; there just were no other options.

I am amazed now that I can write to one of my favorite authors, Philip Yancey, by way of a Facebook message and have him actually respond! I wrote him a “charming note” to thank him for his book, Disappointment with God, that I read during a dark time in my life—and what his advice had done for me. We had a chat about people we knew in common. He complimented how beautiful my granddaughter is (she’s my main photo on my FB page—and yes, she is quite beautiful). I felt honored to have had that moment of contact with him.

So my question to you is, are you visible? Can you be found by those folks who want to find you—and who you want to find you?

As citizens of the literary world, we should be connected to social media in ways that work for us so that we can be visible to other citizens.

First, you need to have a website. Many years ago, one of my favorite publishing friends, Terry Whalin, gave me this advice, “Linda, you have to have a web presence.” He noted that when agents or acquisitions editors receive query letters or proposals, the first thing they do is Google that person. They want to see what shows up and, of course, check out the person’s website.

Does that sound daunting to you? It needn’t be. And if you feel too un-tech-savvy, then call upon a younger friend, your kids, your grandkids. They’ll figure it out in a snap. Cathy Day’s post in our Literary Citizenship website talks about this very thing. You absolutely must have a website. You don’t have to spend money; starting out, just use one of the many sites that help you create a website for free or at minimal cost. Social media expert Jane Friedman offers advice on building your first website using WordPress. Chuck Sambuchino in his book Create Your Writer Platform (Writers Digest Books, 2012) discusses several types of social media and how to use them, but calls your website “the foundation.” Chuck says the elements of a good website include:

platform

(1) a landing or home page that welcomes people and links to other pages. It may include your latest news (“book released!”) or latest blog post.

(2) an “about me” page that tells who you are and what you do.

(3) a “my books” or “portfolio” or “my writing” page that tells about what you’re working on.

(4) “Contact me” information.
(Create Your Writer Platform, 102–103)

Realize that your website can be a unique as you. Take the time to think about what you want a potential agent, acquisitions editor, or even new tribesperson to see when they click on you. It’s the virtual equivalent of that first impression you get when you look someone in the eyes and shake his or her hand. You often can tell right away if this is someone to stay and chat with or someone to steer clear of.

So if you don’t have a website or if you’ve had one for years, I encourage you to think about or revisit your current website and ask yourself:

(1) What is my website saying about me?

(2) Do I have links to my Twitter or Facebook accounts? (Do this if you want, and only do it if you’re consistent across all social media. For younger people especially, if your FB account is full of goofy and perhaps less-than-professional photos and posts, don’t link to it—OR consider making your FB a bit more professional. You can still be real and friendly, but remove the photos or posts that don’t represent you well.)

(3) Do people have a way to get in touch with me? (If you don’t want to give out a personal email address, create a new one just for communications through the website.) Chuck Sambuchino even suggests that, when you put your email address out there, you type in the (at) and (dot) so you can’t get hacked with spam. For instance, mine is linda(at)lindataylorauthor(dot)com.

(4) Does my website include a recent photo of myself? (A photo makes you real. It allows for that virtual eye contact and handshake.)

(5) Is all of the information still up to date?

If you’re like me, you might have a couple of personas. I have two different websites right now for my two different sides to my life. I have my “speaking at Christian events and writing Christian books” persona here, and I have my “adjunct professor/writing conference instructor” persona here. Then I have this blog. All were created at different times for different purposes. For now, I just link them together. I’m not sure I want to put everything on one website, but at some point I might.

Every day we’re milling around the room (the Internet) meeting each other (clicking on websites), having a quick chat (finding out what each other is about by reading web pages), and listening to what each other has to say (checking out portfolios and published works).

It’s vitally important that we be findable, visible, and real.