As much as I talk and teach about social media, I have rarely written about it on this blog. Turns out, 2015 was the last time. In rereading that post from nine years ago, I see that it stands the test of time. While social media constantly changes, some things stay the same. One thing that is the same:

If you want to get your book published, you need to be out there on social media.

So how do you build a social media strategy? I know many of you struggle with this. But every publisher or agent will tell you that it is vital that you have a presence on social media. Let me help you get over your distress and offer four key points.

1. It’s not all about you.

That’s meant to make you feel better. Being on social media as a writer means the privilege of engaging with your “tribe” (a Seth Godin term), the community of writers — and not just writers, but writers writing in your genre, published and unpublished, local or around the world. On social media you find and follow those people. It has never been easier to connect with your favorite authors and with other likeminded writers working in the trenches. Seriously, we need one another.

Make your social media about those folks. Celebrate their successes. Read their books and learn from them, then share them on your social media, write reviews, be excited. Point to others, not at yourself. The more you do this, I guarantee you’ll begin to build a network of people around you who will support you when your time comes.

2. But you should also share about you–authentic you.

But at the same time, you need to let people see a window into your world. You’re not just lurking over in their world while presenting a blank slate about your own. That’s hardly helpful because the whole purpose is to join these networks of people. So let them know you a little. But be you. Be authentic.

Share about your writing process: was today a great day of writing? Why or why not? What works best for you? Share about what you’re researching and learning. All writers know the rabbit trails we can get on when we’re researching information on the internet. What new pertinent (or not) information did you learn today? Then you can get a little more personal.

You don’t need to go overboard, but do know that people are interested. Talk about how your cats are not helpful. Pets are always safe and fun, especially if you don’t want to share family photos or information. Fine, just stick with your writing. I would advise you to stay out of politics unless that’s what your book is about. Just stay on brand. You can do all of these whether you’re blogging or posting on social media.

3. You don’t need to be everywhere.

You can’t do every social media platform and do it well. After all, you have a book to write and, I assume, probably a million other things going on in your life. You should be on the platforms you’re comfortable with and where your readers are. I would advise that you have a website, because that is your own piece of real estate that all of your social media can point back to. This is where you have your author photo and bio and your blog (and yes, you need a blog so it can showcase how you write and that you can indeed write).

From there, perhaps you just want to do Facebook. Or Goodreads. Or Pinterest. If you’re writing YA, then you need to be where the young people are, which is probably Instagram. Study how to use these platforms well. Find your favorite authors or writers you admire and see what they’re doing on these platforms to give you ideas.

4. Post and engage consistently.

This ties back to the “if you want to get published” theme and the “you can’t be everywhere” idea. You may despair that you haven’t been active for a long time or you don’t have many followers. That’s okay. Start back in again, and then create a weekly schedule that you can keep up with. It has to work for you or it won’t work.

Perhaps on Monday you’ll share on Facebook about something you learned in your research. On Wednesday you’ll post on Pinterest some photos you found about the time period of your historical fiction. On Friday, you’ll share the link to an article you read that was pertinent to your book’s topic. On Saturday, maybe a Canva-created quote from your book.

Then, as people engage with you, engage with them. While many social media experts will talk about how you need X number of followers to even be considered for publication, that’s not true everywhere. If you’re building a following and engaging with your followers, if you’re actively and consistently posting on brand, if you’re showing yourself as winsome and creative and someone any publisher would love to work with, well, you’re doing it exactly right.

Realize you’re building relationships. That’s the most important thing you can do as you build your social media and create your author platform. It’s not all about you. You don’t have to become an internet influencer posting selfies all day. In fact, that’s the opposite of what you want to do. Focus not on yourself but on your tribe and your readers. Put good content out there that will be interesting and helpful to them.

Be you. Be there. Enjoy. Drop your blog link or social media handles below so I can follow you!