As writers in community, it stands to reason that we need to be able to find one another. Part of the beauty of the Web is that we are all connected—or can be.
Back in the old days—you may remember, before the Internet, before computers, back when an electric typewriter was an awesome invention—we didn’t have access to our favorite writers. If we wanted to write to them, we sent a note (yep, it had to be with a stamp and everything—if you read last week’s blog post, you’ll see that you can indeed still do that) and probably never heard back. Everything was done on hard copy and by mail; there just were no other options.
I am amazed now that I can write to one of my favorite authors, Philip Yancey, by way of a Facebook message and have him actually respond! I wrote him a “charming note” to thank him for his book, Disappointment with God, that I read during a dark time in my life—and what his advice had done for me. We had a chat about people we knew in common. He complimented how beautiful my granddaughter is (she’s my main photo on my FB page—and yes, she is quite beautiful). I felt honored to have had that moment of contact with him.
So my question to you is, are you visible? Can you be found by those folks who want to find you—and who you want to find you?
As citizens of the literary world, we should be connected to social media in ways that work for us so that we can be visible to other citizens.
First, you need to have a website. Many years ago, one of my favorite publishing friends, Terry Whalin, gave me this advice, “Linda, you have to have a web presence.” He noted that when agents or acquisitions editors receive query letters or proposals, the first thing they do is Google that person. They want to see what shows up and, of course, check out the person’s website.
Does that sound daunting to you? It needn’t be. And if you feel too un-tech-savvy, then call upon a younger friend, your kids, your grandkids. They’ll figure it out in a snap. Cathy Day’s post in our Literary Citizenship website talks about this very thing. You absolutely must have a website. You don’t have to spend money; starting out, just use one of the many sites that help you create a website for free or at minimal cost. Social media expert Jane Friedman offers advice on building your first website using WordPress. Chuck Sambuchino in his book Create Your Writer Platform (Writers Digest Books, 2012) discusses several types of social media and how to use them, but calls your website “the foundation.” Chuck says the elements of a good website include:
(1) a landing or home page that welcomes people and links to other pages. It may include your latest news (“book released!”) or latest blog post.
(2) an “about me” page that tells who you are and what you do.
(3) a “my books” or “portfolio” or “my writing” page that tells about what you’re working on.
(4) “Contact me” information.
(Create Your Writer Platform, 102–103)
Realize that your website can be a unique as you. Take the time to think about what you want a potential agent, acquisitions editor, or even new tribesperson to see when they click on you. It’s the virtual equivalent of that first impression you get when you look someone in the eyes and shake his or her hand. You often can tell right away if this is someone to stay and chat with or someone to steer clear of.
So if you don’t have a website or if you’ve had one for years, I encourage you to think about or revisit your current website and ask yourself:
(1) What is my website saying about me?
(2) Do I have links to my Twitter or Facebook accounts? (Do this if you want, and only do it if you’re consistent across all social media. For younger people especially, if your FB account is full of goofy and perhaps less-than-professional photos and posts, don’t link to it—OR consider making your FB a bit more professional. You can still be real and friendly, but remove the photos or posts that don’t represent you well.)
(3) Do people have a way to get in touch with me? (If you don’t want to give out a personal email address, create a new one just for communications through the website.) Chuck Sambuchino even suggests that, when you put your email address out there, you type in the (at) and (dot) so you can’t get hacked with spam. For instance, mine is linda(at)lindataylorauthor(dot)com.
(4) Does my website include a recent photo of myself? (A photo makes you real. It allows for that virtual eye contact and handshake.)
(5) Is all of the information still up to date?
If you’re like me, you might have a couple of personas. I have two different websites right now for my two different sides to my life. I have my “speaking at Christian events and writing Christian books” persona here, and I have my “adjunct professor/writing conference instructor” persona here. Then I have this blog. All were created at different times for different purposes. For now, I just link them together. I’m not sure I want to put everything on one website, but at some point I might.
Every day we’re milling around the room (the Internet) meeting each other (clicking on websites), having a quick chat (finding out what each other is about by reading web pages), and listening to what each other has to say (checking out portfolios and published works).
It’s vitally important that we be findable, visible, and real.